EFTERKLANG - PARADES
Date: October 2007
Client: Efterklang / The Leaf Label / Rumraket
Parades is the highly anticipated second album by Denmark’s Efterklang, the follow up to their underground hit of 2004, Tripper. Comprising 11 majestic, otherworldly pop songs, Parades manages to be both magnificently ambitious and engagingly intimate; a breathtaking panorama of sound with few clear antecedents. Music with no boundaries. In a parallel universe, songs like ‘Mirador’ and ‘Caravan’ would be number one forever… (from Efterklangs Biography).
Nan Na Hvass (in cooperation with Kasper, UFEX) designed the visual identity for Parades. The work consisted in creating the cover artwork: a digipack CD, a gatefold vinyl sleeve plus posters, T-shirts and other merchandise, the Caravan single 7 inch vinyl and the music video for mirador. The album cover artwork won a grammy at the Danish Music Awards 2008.
Watch the music video for Mirador here (or see stills below):
High res quicktime
Low res youtube
Link to Efterklang's website